Welcome to the World of Squishmallows
We are proud to bring you Squishmallows – the global phenomenon in plush toys that has captured hearts worldwide. From the Squishmallows Original Mystery Box 5-Inch Plush 5-Pack to our extensive collection of adorable characters, we offer the softest, most huggable companions you’ll ever meet.
🧸 What Are Squishmallows?
Squishmallows are ultra-soft, huggable, squeezable plush toys that slowly bounce back to their original shape after every squeeze. Created by Kelly Toys Holdings LLC (Kellytoy) in 2017 and now owned and operated by Jazwares (a Berkshire Hathaway company), these beloved plushies have revolutionized the world of comfort toys.
Each Squishmallow features a round, adorable shape with an incredibly soft texture and comes in a stunning variety of designs – from animals and food items to fantasy characters. What makes them truly special is that nearly every Squishmallow has its own unique name and backstory, making them perfect for cuddling, decorating, collecting, or gifting to someone special.
📈 Our Brand Story
✨ Origin & Creative Inspiration
The creators of Squishmallows drew inspiration from Japanese “kawaii” (cute) plush culture, with a vision to design toys that were softer than traditional plush, simpler in shape, and more visually comforting than anything available before.
🌎 Global Phenomenon & Community Culture
Since launching in 2017, Squishmallows have become a sensation in over 60 countries around the world. During the 2020 pandemic, the brand exploded in popularity thanks to viral trends on TikTok and other social platforms, where the #Squishmallows hashtag has garnered billions of views.
What started as a toy brand has evolved into a cultural movement, with fans of all ages – from children to adults – actively participating in collecting, trading, and sharing their Squishmallows experiences online.
📊 Impact & Success
With thousands of unique designs and styles, Squishmallows has sold hundreds of millions of units globally and has received numerous awards as a bestselling toy brand year after year.
🤝 Collaborations & Expansions
Squishmallows is more than just plush toys. We’ve partnered with some of the world’s most beloved brands and intellectual properties, including:
✔️ Hello Kitty
✔️ Disney / Marvel / Pokémon (Pikachu)
✔️ Harry Potter, Star Wars, Pinocchio, and more
✔️ McDonald’s Happy Meal – featuring limited-edition Squishmallows in global promotions
These collaborations bring even more variety and collectibility to our ever-growing Squishmallows family.
🧠 The Magic Behind Our Success
The popularity of Squishmallows isn’t by chance. Our success is built on:
Ultimate Tactile Design – The marshmallow-soft texture and gentle bounce-back quality make them irresistibly squeezable and huggable.
Emotional Connection – Every character has a name and personality, creating meaningful bonds between collectors and their Squishmallows.
Social Community – Fans worldwide share their collections, hunt for rare editions, and connect through a vibrant, passionate community culture.
Universal Appeal – Whether you’re seeking comfort, decoration, a collectible hobby, or the perfect gift, Squishmallows brings joy to everyone.
Join the Squishmallows Family
At Squishmallows, we believe everyone deserves a soft, comforting companion. Whether you’re starting your collection or searching for that one special character, we’re here to bring softness, joy, and comfort into your life.